What to Wear for Family Photos | Asheville Family Photographer


One of the most common questions I get as an Asheville family photographer is: “What should we wear for our photos?” Choosing the right outfits can make a big difference in how your final images look, and the good news is—you don’t have to overthink it! With a few key tips, your family can look coordinated, natural, and timeless.


Start With Complementary Colors

Color is the foundation of a cohesive, beautiful family photo. Instead of matching everyone exactly, choose complementary color combinations that naturally work together. These classic pairs photograph beautifully outdoors:

  • Tans and Neutrals
  • Black and Tans

You don’t need to stick to pure colors—tones, tints, and shades of these colors work perfectly. For example:

  • Forest green with muted cranberry
  • Navy blue with rust or burnt orange
  • Soft lavender with buttery yellow

Pick one color combination as your family’s palette. This ensures everyone looks coordinated without appearing overly matched.

A group of people wearing casual clothing pose together outdoors among autumn trees during a family photo session.

Mix Shades and Hues, Not Busy Patterns

While patterns can add interest, it’s best to AVOID stripes, busy prints, or large logos. These elements can distract from the most important part of your photos—your family’s faces and expressions.

Instead:

  • Choose one color for the palette, but mix it in different shades and hues. For example, dusty blue, soft blue, and navy all complement each other beautifully.
  • Use subtle textures like knits, linen, lace, or denim to add depth and visual interest.
  • Solid pieces work well with one patterned piece (like a floral dress) to keep the look balanced and cohesive.

This approach creates timeless images that feel natural and visually pleasing.


Avoid Dressing Everyone the Same

Wearing all the same color can make photos feel flat. Instead:

  • Let one person anchor the palette in a solid color.
  • Have others mix in complementary shades or textures to create dimension.
  • Think layers—scarves, cardigans, jackets, or vests add variety and flexibility.

For example, in a blue and orange palette:

  • Mom might wear a navy dress
  • Dad could wear a soft gray shirt with rust-colored pants
  • Kids can incorporate subtle patterns, textures, or complementary shades

This method keeps photos dynamic without looking chaotic.


A group sits together outdoors against a backdrop of vibrant orange and burgundy autumn foliage.

Create a Pinterest Board for Outfit Inspiration

Planning outfits is easier when you have a visual reference. Creating a Pinterest board can help you:

  1. Start with your color palette. Search for your complementary colors to see how other families style their outfits.
  2. Save outfits you love. Pin dresses, shirts, layering pieces, and shoes that match your vision.
  3. Mix patterns and solids carefully. Use your board to plan balance before your session.
  4. Share with ME. :) This ensures your session reflects your style.

Think of it as a visual checklist—it takes the stress out of outfit planning and makes your session wardrobe fun and inspired.


Final Tips :

  • Dress comfortably. If you don’t feel good in it, it will show in photos.
  • Neutral shoes keep the focus on your family, not your footwear.
  • Avoid neon super bright colors, which can cast unwanted reflections on skin.
  • Start with Mom’s outfit to guide your palette—it’s often the easiest way to build the look.

With complementary colors, subtle textures, and thoughtful planning, your family photos will look polished, natural, and timeless.


A family sits together outdoors during golden hour while sharing loving moments in a natural setting.